Coca-Cola has joined the recent companies who have announced their plan to become more environmentally friendly. The company announced a new redesign plan for Diet Coke cans along with new Diet Coke flavors. But this announcement is about more than just designs and flavors.
The company said that for every can or bottle Coca-Cola sells around the world, it will help collect and recycle the equivalent amount by 2030. Furthermore, the company wants to focus entirely on recyclable packaging and use 50% recycled materials in its bottles by 2030.
In recent years, many consumer product companies have been pressured by customers and environmental advocacy groups to stop using plastic packaging. In fact, the 2016 West Rock Consumer Insights Study found that 45% of consumers have chosen one product over another because the packaging was environmentally friendly.
Coca-Cola plans on working with local governments and environmental groups to meet their new recycling goals. Additionally, the company plans to recycle bottles and cans from other companies as well.
Greenpeace, a long-time critic of Coca-Cola, claimed that the company should be focusing on reducing the amount of plastic the company uses instead of simply recycling more.
“We can’t recycle our way out of this mess,” said Greenpeace campaigner Louise Edge, in a statement.
A report last summer showed that the global industry has produced 9.1 billion tons of plastic in the last 67 years.
Coca-Cola CEO James Quincey defended the company’s recycling goals, explaining that recycling and reusing plastics will reduce waste. But the company is also looking into ways to reduce the amount of plastic that is used in their bottles.
Coca-Cola isn’t alone in this shift towards being more environmentally friendly. Major companies like Evian, McDonald’s and PepsiCo have also introduced sustainable practices and goals. Evian plans on having all product bottles made with 100% recycled plastic by 2025. McDonald’s aims to have all of their food packagings come from recyclable or renewable sources by 2025. And PepsiCo also announced plans to have 100% of its packaging to be recoverable or recyclable by 2025.
Major companies are trying to please consumers with this green initiative while using their social power to do something good for the environment.
In a statement, Coca-Cola said, “The Company is building better bottles, whether through more recycled content, by developing plant-based resins, or by reducing the amount of plastic in each container.”